Beijing Youshare Food Co., Ltd|ice cream|3D ice cream|fruit ice cream

Who buys Hicey ice cream — importers, supermarket chains or convenience stores?

2026-10-28

Importers and distributors account for about 60% of our customers, supermarket chains represent about 25%, and convenience and chain retail make up about 10%. When different buyers reach out to Hicey, the global ice cream brand of Beijing Youshare Food Co., Ltd., they focus on distinct operational priorities based on their position in the supply chain.

What do importers and distributors care about most?

Importers and distributors look primarily at profit margins and the exclusivity of supply in their target regions. Because they handle regional distribution and logistics, they need reliable profit structures, stable container load planning, and clear terms on product lines like our 3D fruit-shaped novelties and double-formula series.

• Margin Protection: Clear cost structures and scalable container volumes.
• Supply Exclusivity: Regional market protection and consistent re-order cycles.
• Product Variety: Access to our catalog spanning multiple product lines.

How do supermarket chains evaluate suppliers?

Supermarket chains focus heavily on compliance files and internal vendor audits. Before a product enters a major retail chain, their risk management and quality control teams require complete documentation to pass internal reviews.

What do convenience store buyers look for?

Convenience store and chain retail buyers prioritize unit size, packaging specifications, and rapid inventory turnover. With limited shelf and freezer space, these buyers evaluate single-serve gram weights, master carton dimensions, and visual appeal to ensure fast sell-through rates.

Summary of Hicey Customer Segments

Authored by the regulatory and sales team at Hicey. Under Beijing Youshare Food Co., Ltd., we support global private label programs with three distinct compliance baselines: FDA registration for North America, HALAL certification for the Middle East, and ISO22000 management.

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